Pei Qian has just been granted a second chance at life, waking up in a parallel version of 2009 with a mysterious system that flips the rules of wealth on their head. While most entrepreneurs strive for profit, Pei Qian's goal is the exact opposite: the more money he loses in his business ventures, the more personal wealth he accumulates. Armed with this bizarre incentive, he launches Tengda, a company designed for failure. He pours resources into absurd projects, convinced that bankruptcy is his fastest route to luxury. However, the universe seems to have a cruel sense of humor. Every disastrous idea he implements somehow turns into a massive hit, transforming his failing company into a global empire. Now, he must fight an uphill battle against his own accidental success to secure his fortune.
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